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We wrote a Business Plan and helped an Optical Networking / Photonics hardware components developer raise capital via venture capital firms. We developed a marketing program for an Optical Networking / Photonics hardware components developer to market products to leading hardware developers in Optical Networking and promote products to Systems Integrators, using direct marketing, PR, online marketing, sales promotions and white papers. Now being implemented. We helped a service provider create and launch a high-impact PR campaign, helping it position itself against its competitors, integrate that positioning into its advertising, speeches and other communications, identify key analysts and press in Optical Networking and arrange interviews and meetings with those players. |
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