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In Marketing Strategy:
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New Product Development & Planning. NGS helps clients estimate the revenues potential for new products & services, segment markets, and target high potential segments. It also helps them to design products and services, plan strategies to achieve target market penetration, develop budgets and plan campaigns to "cross the chasm" and roll out those new products and services.
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Estimating Revenues for New Products & Services. NGS helps clients to identify end-use customers, project "take rates" at which end-users will buy new products and services, and estimate the size(s) of new markets and their rate(s) of growth. We also help clients to take into account other key forces in the marketplace and estimate the potential revenues for new products and services.
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Marketing Plans. NGS helps clients develop high impact marketing strategies, working with them to analyze market opportunities, evaluate the competition, and select target markets. It then works with them to design market strategies, analyzing all of the key competitive elements, and roll out marketing programs that get the results.
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Pricing Strategies. NGS helps clients to articulate value propositions, analyze competitors' pricing strategies, and weigh other critical factors to determine pricing strategies that will maximize return.
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Marketing Campaigns That Are Particularly Effective in Telecom. NGS helps clients harness marketing tools which are particularly effective in Telecom, from Direct Marketing to Database Marketing, e-mail, Internet Marketing, and interactive web sites with enhanced features. We also help clients to define target audiences, identify their media preferences and formulate the most effective messages to appeal to them and move them to action.
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PR Campaigns. NGS helps clients to identify analysts, press and other thought/ opinion leaders who have particular impact in our specific areas of focus, develop relationships with them, prepare briefings and talking points and handle crisis communications. NGS maintains relationships with a number of leading analysts, press and others in each of our categories.
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